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who we are
Social Games Reflecting
Emirati Culture.
Emirati values of altruism and kindness are reflected in each of our Elshnaf Card and Board Games. Elshnaf, pronounced as (Lshnaf) in Emirati dialect, is a traditional gold piece worn by females that is placed on the top of the head. Made to embrace every happy occasion in our life, our brand name is inspired by the values of kindness and generosity. We chose the name Elshnaf as a symbol that represents the special quality of a host and a host’s guests. The host represents the person wearing the gold peice and a host’s guest represents the gold piece, Elshnaf. By placing their guests on top of their head as the Elshnaf gold piece is worn, honor, respect and nobility are the tokens of a host.
Elshnaf’s Story
When people are together often times they are so occupied by electronic devices, like phones and tablets, that valuable, personal moments are missed. Every present moment in our precious life is unique and we need to take time to connect with the people we love because in this world that we live in people come and go, and things come and go. But what stays? What remains? It is love that stays and lasts forever. In 2022, I lost a very special person, my beloved sister. One of the last things we did together was play the card game, Uno. This motivated me to innovate, produce and distribute social games as play brings so much laughter and joy in our lives. Life has so much love and life is worth living. So connect with the people you love and receive them with an open heart. Dedicated, with love
Aisha Alhamiz, Elshnaf’s Founder
Elshnaf’s vision
To encourage play in every household using fun and interactive social games aimed at promoting the culture of the UAE, while encouraging reading and speaking the Emarati dialect.
Elshnaf’s Values
Emirati values of altruism and kindness are reflected in each of our Elshnaf products. We value respect, tolerance, compassion, understanding and encourage inclusivity (regardless of individual abilities, age, gender, religion, cultural or racial origin) all of which are based on strengthening relationships with all people including people of determination.
Why Play
Play is fundamental to a healthy and happy life for all ages. Play lays the foundations for literacy. Play is learning. Play encourages adults to communicate with the children in their lives. Play gives children the chance to be spontaneous.
